"It's always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the world's most sophisticated feedback loop," a WPP Media … Read the whole story
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. She wrote that Microsoft's decision to "double down on serving the community and … Read the whole story
COMMENTARYThe most interesting marketing-related AI news I received this morning was an Accenture study showing a third of consumers now consider AI assistants to … Read the whole story
Meta is planning to invite brands to create and target their ads on its apps using the company's AI tools by 2026, according to … Read the whole story
COMMENTARYJust for fun, let's continue delving into the Trump-"60 Minutes" saga with an analysis of the edit the TV show made in an interview … Read the whole story
Proposed regulations regarding location data "could have far-reaching unintended consequences, particularly when applied to commonplace, non-invasive activities like cross-context behavioral advertising," say the ANA, … Read the whole story
The street-level outdoor ad will provide free soft serve June 18 in NYC's West Village. Read the whole story
The company, part of South Korean-based Daedong Corp., has been selling equipment in the U.S. since the 1980s. Read the whole story
Tim Natividad, who had been U.S. head of enterprise sales at TikTok, will take her position. The change will occur on June 9. Read the whole story
- COMMENTARY
A plea for Redstone to give CBS News a life of its own -- as a future-proof foundation for truth. Read the whole story
First-party data can help, but for big CPG firms like Coca-Cola, omnichannel strategy becomes a challenge, said Dylan Floyd, Coca-Cola senior manager, Read the whole story
Powered by OpenAI's Sora, Bing Video Creator changes text prompts into short videos by describing an image. The AI platform creates the vision. Read the whole story
Prime Video users can't proceed with allegations that Amazon violated a federal video privacy law. Read the whole story
COMMENTARYMastercard sees all types of consumer purchases, giving it connections to consumers other companies do not have and providing insight into customer acquisition strategies … Read the whole story
The share of news influencers with Bluesky accounts more than doubled in the four months after Election Day. Read the whole story
The deal is MTP's tenth M&A transaction since its founding four years ago and follows last year's merger with True Independent Holdings. Read the whole story
