"It's always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the world's most sophisticated feedback loop," a WPP Media sizzle reel explains. Read the full story by Joe Mandese

Meta is planning to invite brands to create and target their ads on its apps using the company's AI tools by 2026, according to a report from "The Wall Street … Read the full story by Colin Kirkland

The CPG giant is cutting 15% of its non-manufacturing workforce amid ricocheting tariffs, consumer pullbacks and stalled growth. Read the full story by Sarah Mahoney

"Although we continue to believe this take is accurate in the mid- to long-run, the current reality has delivered a relatively significant turn of fortune for the overall industry, at … Read the full story by Joe Mandese

Meta was hit this week with a new privacy lawsuit for allegedly secretly tracking users' browsing activity on mobile websites that embed Meta's analytics pixel, and linking that activity to … Read the full story by Wendy Davis

WPP Media, which earlier this week unveiled Open Intelligence, its new AI-powered "Large Marketing Model," this morning disclosed three new retail data partners -- Criteo, DICK'S Sporting Goods, and Ocado … Read the full story by Joe Mandese

AI search ads will impact traditional search businesses and present challenges for brands - especially those with heavy investments in traditional keyword-based search advertising, according to Emarketer's first AI search … Read the full story by Laurie Sullivan

Many polls indicate Americans look askance at brands taking political and socially controversial positions, but this one reveals Democrats are much likely to back it up with their consumer purchasing … Read the full story by Joe Mandese

A Lifetime plan to produce a new series about the Chrisley reality-TV family got a boost from President Trump when he pardoned Todd Chrisley and wife Julie Chrisley last week. Read the full story by Adam Buckman

The most interesting marketing-related AI news I received this morning was an Accenture study showing a third of consumers now consider AI assistants to be a "good friend." Read the full story by Joe Mandese

Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatrical projects coming next year include "Masters of the Universe," a live-action film … Read the full story by Wayne Friedman

Amazon recently made its most significant retreat since 2020 when it paused Google Shopping ads for nearly three months at the start of the pandemic, according to independent agency Tinuiti. Read the full story by Laurie Sullivan

Just for fun, let's continue delving into the Trump-"60 Minutes" saga with an analysis of the edit the TV show made in an interview with Kamala Harris last October. Read the full story by Adam Buckman

Moving from answers (several searches in one) to actions (an entire browsing session in one prompt) where the tech completes a task requires a browser, Perplexity CEO Aravind Srinivas says. Read the full story by Laurie Sullivan

Snapchat is bringing its mobile-first social media platform to Apple Watch users with a new watchOS app, further expanding how its users can experience Snapchat. Read the full story by Colin Kirkland

Rebecca Van Dyck becomes CMO after a stint consulting with Airbnb. Read the full story by Danielle Oster

The agency claimed the deal with Lumen Research and Co-op Media Network is the "world's first." Read the full story by Joe Mandese

The new ad products and partnership are focused on helping B2B marketers and business influencers achieve higher engagement and impressions and streamline video creation. Read the full story by Colin Kirkland

Trump appointee Nathan Simington unexpectedly announced that he plans to exit the FCC this week. Read the full story by Wendy Davis

Paramount spends an estimated $400 million on measured media annually, according to agency research firm COMvergence. About $240 million is earmarked for the U.S. Read the full story by Steve McClellan

Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. She wrote that Microsoft's decision to "double down on serving the community and building their feedback into the roadmap" … Read the full story by Laurie Sullivan