by Ray Schultz on Jun 11, 8:26 PM
Marketers are leaning into upper-funnel audiences, AdRoll reports.
by Ray Schultz on Jun 10, 7:18 PM
There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources.
by Ray Schultz on Jun 9, 8:33 PM
The impact on non-news content should be factored into compensation agreements, the study authors argue.
by Ray Schultz on Jun 8, 6:54 PM
Nine percent of sites with open programmatic spend were flagged as Made for Advertising sites.
by Ray Schultz on Jun 5, 4:03 PM
A report says digital growth of "The Boston Globe" has slowed. It is hard to see why.
by Ray Schultz on Jun 4, 6:22 PM
"Time" has seen ad revenue growth and improved cash flow. What's next?
by Ray Schultz on Jun 3, 8:50 PM
An imposing group of news organizations and supporters has filed an amici curiae brief.
by Ray Schultz on Jun 2, 6:06 PM
A plan is afoot to place the USPS in the Commerce Department. This poses grave risks.
by Ray Schultz on Jun 1, 2:15 PM
The Weather Channel is the most trusted medium, and it is getting more popular, YouGov reports.
by Ray Schultz on May 29, 8:37 PM
News/Media Alliance says recent changes have hurt publishers' ability to monetize their content.