by Sarah Mahoney on Jun 4, 10:00 AM
Nom Nom's new campaign targets a fretful audience of dog owners worried about their pets' mental health.
by Sarah Mahoney on May 28, 10:57 AM
The soulful R&B star is stepping in as Kay's "chief love officer," while the struggling jeweler tries to rebrand for a new generation.
by Sarah Mahoney on May 21, 10:51 AM
Kara Howard on targeting the 40+ woman, blending emotion with accountability, and returning to broadcast for the first time in decades.
by Sarah Mahoney on May 14, 12:33 PM
As Burberry slashes 18% of staff, the fashion company is doubling down on scarves, trench coats and storytelling.
by Sarah Mahoney on May 7, 11:13 AM
Footwear's third-largest player eyes freedom from Wall Street -- and tariffs -- in what could be retail's boldest pivot of the year.
by Sarah Mahoney on Apr 30, 11:47 AM
A new storefront aims to blend luxury storytelling with frictionless ecommerce. But will shoppers follow?
by Sarah Mahoney on Apr 23, 11:37 AM
After nearly 140 years of plies and pop culture cameos, the iconic dance brand is getting a new owner -- and a shot at the mainstream spotlight.
by Sarah Mahoney on Apr 16, 8:45 AM
With a $1.3 billion acquisition and a splashy EA Sports partnership, Lowe's is testing new ways to reach both professionals and future DIYers.
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