Tag results for "ad serving"
- Ad Serving, Personalized Visits: Where AI Will Take AdvertisersGoogle DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Google Makes 'Biggest' Update To Smart BiddingThe same business bidding for ad space can now also open b ...
- Napster Returns To Spotlight As New AI CompanyIf you've been following distributed networks, this GAI story became really interesti ...
- AI Influences Brandtech Group's Focus On Decarbonization Across AdvertisingThe Brandtech Group has made a "major" investment in emissions data speciali ...
- Microsoft: AI Agents May Replace Ad TrackingAhead of Microsoft's software developer conference that begins today, Microsoft CTO Kev ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AIMicrosoft plans to shutter its demand-side platform, with the ad division informi ...
- Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run CommercialsIn Amazon's innovative AI-powered streaming ad formats, the server reads the to ...
- Global CTV Investments Rising, But 66% Of Buyers Still On SidelinesLooking for motivation to spend more on CTV, 51% of media buye ...
- Google Agrees To Fund Three Nuclear Energy SitesAI, online ad serving, media buying, and search require a substantial amou ...
- Google Launches 'AI Max For Search' BetaGoogle on Tuesday introduced a suite for search campaigns with one-click featur ...
- Google Tests Serving Ads In Third-Party ChatbotsGoogle confirmed Thursday to MediaPost that it ran a limited experiment wi ...
- Google Rejects Breakup, But Mulls Other Remedy ConcessionsGoogle said at the ad tech antitrust remedies hearing Friday that ...
- AI's Twisted Landing Page Navigates Around Ad QualitySince the search industry added generative AI, it's an old problem wi ...
- Anthropic: How GAI Affects Performance Of EconomySoftware development is a major part of advertising platforms, ensuring that a ...
- Google Ads Change: Serves At Top And Lower PageGoogle continues to make updates and upgrades to its search auction syst ...
- How Google Controlled Publishers, Bid Impressions, Ad ServingIndex Exchange President and CEO Andrew Casale described testifying in the D ...
- Google Ruled A Monopoly, How It Could Affect Ad TechIndustry execs were not surprised at U.S. District Court Judge Leonie Brinkema ...
- Google's Monopoly UnpackedGartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- Microsoft Copilot's AI-Driven Monetization For AdsPublishers now have access to a tool that monetizes ads in Copil ...
- MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To BotsWhile the analysis focused on detecting bots when ads were served, t ...
- Personas To Target Ads Leap ForwardTo overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- PayPal Launches Personalized Ads In UKPayPal Ads based on privacy has launched in the U.K. The servi ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth CampaignsGoogle will make several updates to ads this month, including one focus ...
- Reddit Expands Conversation AdsReddit is continuing to build out its most fruitful ad format, Conversati ...
- Google's Wiz: Good And Bad Of AI Ad SecurityGoogle's acquisition of Wiz addresses security challenges in the cloud services a ...
- AI Ads Target Site Visitors Without Publisher ConsentAds have begun to serve up on websites that block content, maki ...
- MGID Release Of CPA Bidding Algorithm To Follow CTR ToolMGID recently released AI-powered CTR Guard, designed to combat ad fatigue a ...
- Ad Industry Tying Transparency To Monopolistic PracticesGoogle offered to give buyers ad credits to test its Demand G ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its JobMonitoring where ads serve on platforms has been a major struggle f ...
