Tag results for "attribution"
- Meta Introduces New Ad Performance Tools To Optimize ConversionsIn an effort to help advertisers optimize the most "valuable" conversions f ...
- SEO's New AI Models And MeasurementsMarketers must adapt to a new world where Google is less releva ...
- IAB Tech Lab Working On 'Fair Value' Compensation AI FrameworkThe fair exchange protocol will help brands manage how their information ...
- Performance Media Takes Center StageAs we head into upfront season, there's a reason you're hearing t ...
- Decentralized Search Engine Gives Advertisers An Abundance Of DataWhen Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- ChatGPT References Brands More Than Google AI OverviewsBrightEdge identifies patterns marketers should consider when developing content strategies and ...
- Yahoo DSP Launches Conversion API To Help Advertisers Measure ConversionsAdvertisers can use the new solution to streamline measurement and attribution. ...
- The Hitch With Podcasts: First, They Have To Be DefinedAttribution may also be holding back podcast advertising growth, Oxford Road repo ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always EasyMarketers are able to report open rates and click-throughs to their leader ...
- iSpot Scales 'Outcomes,' Paramount Is First ClientiSpot says brands can see conversion-rate tracking - specifically which programs, daypar ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre SwanstonPhynd Founder Swanston explains why gamers are the most sought-after audience ...
- IAB Resurfaces Push For Responsive AdsThe Interactive Advertising Bureau is pushing for the industry to move towa ...
- Ad Industry Must Stay 'Open' To Save The WebPALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees he ...
- LinkedIn Updates Attribution Model, Provides New Ad Response InsightsLinkedIn is updating its ad attribution models with a new hybrid attributi ...
- Perchance To Advertise: 'Dream Ads' Not Just A Fictional Scenario"To just really manifest that connection in people's minds and to hopeful ...
- Tool Offers CPG Brands Expanded YouTube Ad MeasurementMarket research company Circana is expanding its sales-lift solution for YouTube, intend ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare ToolsMicrosoft has introduced major support and regulatory updates to its ad platfo ...
- Touchstone Central: New Tool Allows Email, SMS And Push MeasurementOmnisend is launching a beta version of a cross-channel reporting platform. ...
- Merkle Becomes First Agency To Offer Adobe Mix ModelerThe performance agency's clients now have access to build integrated models, givi ...
- Creating Advertising's Central Nervous SystemAI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- Amazon Details Simplified Product Launch, Optimization, Measurement PathAmazon has increasingly become a destination for consumers to discover products, rolli ...
- SearchGPT To Integrate Into ChatGPT By End Of YearAn OpenAI exec told publishers the company does not intend to sha ...
- TikTok Ad Partnership Shows How Campaigns Drive Real-World ActionsA partnership with marketing and measurement company InMarket will allow TikTok advertise ...
- Misinformation Watch: Consumers Worry About Impact On The 2024 ElectionAmericans want attribution of sources and tools like Content Credentials, Adobe repo ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- Manulife/John Hancock Makes The Case For Increased Media SpendManulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Meta Updates AI Ad System For Further Campaign CustomizationMeta has announced that over the next year, advertisers will see n ...
- AI Pushes Attribution Changes For Ad IndustryFoursquare will give advertisers the ability through data to confirm whether a ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AIElly Analytics, a technology startup that tracks data across a user's enti ...
- Judge Sides With Google In Fight Over Health DataA federal judge has dismissed a privacy lawsuit alleging that the company ...
