Tag results for "audience measurement"
- Alt Currency Provider iSpot To Measure GSTV's Fueling Station NetworkThe move follows previous audience-measurement deals with Nielsen and Comscore, and GS ...
- Amazon Focuses On Performance Tools For PublishersAmazon Publisher Services has stepped up its focus on performance-based tools f ...
- Microsoft Develops Simple Way To Train AI ModelsAd agencies, brands and other companies can train AI models using the ...
- The AI Upfront: Fixed Deals, Flexible Audience StrategiesThe upfront has long been a cornerstone of media buying — a ...
- Do Google, Anthropic, Others Really Know How AI Will Change Advertising?AI enables Google to infer much more about what consumers want throu ...
- Google Launches First-Party Data Setup, Supports Apple iOS CampaignsGoogle has announced measurement updates to help marketers strengthen their first-party da ...
- AI's Twisted Landing Page Navigates Around Ad QualitySince the search industry added generative AI, it's an old problem wi ...
- Gauging Some Fairly Blatant Spin Heading Into The UpfrontNielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- Why Orchestration May Be The New OptimizationIt's been about 30 years since the birth of the modern optimize ...
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity SolutionDuring its upfront pitch this morning, the networks-owned data and technology develop ...
- Nielsen Dominating Upfront Currency, Once AgainThat was the consensus at CIMM East this morning, which also suggest ...
- Google, Roblox Expand Immersive Ads Partnership, Add MeasurementMeasurement tools and partnerships were added with IAS and Kantar as we ...
- CIMM To Assess Economic Impact Of New Ad CurrenciesThe study is expected to presume the marketplace will consolidate from ...
- Inside Jellyfish's AI Agents For Media BuyingJellyfish recently announced the use of AI agents across Google, Meta a ...
- Reddit Expands Conversation AdsReddit is continuing to build out its most fruitful ad format, Conversati ...
- Meta To Advertisers: Connect Google Analytics 4 To Ads PlatformMeta is encouraging advertisers to integrate Google Analytics 4 with its ...
- Gartner Maps Process To Teach GAI About BrandsMany marketers struggle to adopt the technology and possible use of ...
- Oscar Ratings Are On An Uptick, But Can It Last?ABC and the Oscars are hoping for a fourth year of audien ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI CitedAdobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A MinuteNielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- Do Super Bowl Scores Affect TV Ad Performance?Do advertisers get the attention they paid for when the big ga ...
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Netflix Leads Multishow Viewership Among Streaming PlatformsAlmost three-quarters of Netflix viewers watched at least two programs during t ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%Out-of-home viewing is important for sports and live event programming - especial ...
- Spotify Signs New 'Streaming 2.0' Deal With Universal Music GroupThe deal focuses on what the companies call "Streaming 2.0" - t ...
- Google Gives Advertisers A Little Bit Of EverythingGoogle's goal for advertisers in 2025 with Performance Max is to provi ...
- AI Takes Leap With Stargate As President Trump Prepares US For ChangeSoftbank, OpenAI, and Oracle plan to form a joint venture called Stargat ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising"Just because companies "slap a 'privacy' or 'clean room' label on ...
