Tag results for "cross-device measurement"
- Do Google, Anthropic, Others Really Know How AI Will Change Advertising?AI enables Google to infer much more about what consumers want throu ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare ToolsMicrosoft has introduced major support and regulatory updates to its ad platfo ...
- Definition Of Video Ad Impression Has Grown More ComplexThe IAB urges advertisers, platforms and technology providers to collaborate on transpare ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TVAdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- Comscore Integrates Roku In Cross-Platform Measurement SolutionUsers can access Roku-specific co-viewing data across ad campaigns on the Ro ...
- DirecTV Adds 605 For Measurement, Analytics605's capabilities will add more visibility into lower-funnel metrics, including sales lif ...
- Nielsen, Rival EDO To Offer Integrated DataNielsen collaborates with a competitor for the first time, to offer advertise ...
- VideoAmp Platform Adds TransUnion Marketing AnalyticsIntegration allows campaign performance measurement across TV, digital, and optimize media a ...
- Fubo Taps iSpot.tv For Reach MeasurementThe cross-platform measurement solution enables reporting impressions to households not reachable v ...
- CIMM Study Aims To Improve Use Of Smart TV Data In MeasurementCIMM looks to explore and identify ways to address the lack ...
- Video Measurement 'JIC' Invites Google/YouTube To JoinThe "JIC" is trying to bring YouTube, which objects to limiting cross-med ...
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's RolesMarcus, now on CIMM's board, says measurement is "a team sport, a ...
- Gen Z Consumers Spend More Time With Digital Media Than With TVThis younger group spends more time watching non-premium video and playing vid ...
- Converged TV: Marketers' Takes On Measurement, Buying Practices, PrioritiesMarketers report finding ways to work around "currency" and cross-channel measurement issue ...
- DoubleVerify Earns MRC Accreditation For Attention MetricsThe accreditation spans DV's display and video attention metrics for desktop, mobi ...
- Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers SayMarketers are seven times more likely than average to say they s ...
- Innovid, The Trade Desk Expand Measurement Partnership To U.K., GermanyDeal expands U.S. relationship, enables incremental reach analysis for TTD's European clie ...
- Roku, Nielsen Enable Deduped 4-Screen Cross-MeasurementCapabilities available for Roku media running through its OneView platform. ...
- New TV Measurement Solution Integrates Ad-Serving Data, Creative PersonalizationInnovidXP is designed to provide a 360 view of the TV ecosyste ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Enter the Retail Media NetworksRetail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Over-The-Top Ad Spend Grows With Share of TV ViewingTotal over-the-top ad spend last year reached about $1.3 billion in t ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Super Bowl Halftime Show Drives Highest Ad ViewershipThe linear TV and streaming video audience for the halftime show jump ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The FutureOne goal at Google TV is to grow the company's device footprin ...
