Tag results for "data"
- Cisco Systems Strengthens AI Foundation For AdvertisersCisco Systems has built the pieces for a foundation enabling advertisers ...
- Google Must Face Privacy Claims Over Health Data"It would be reasonable to infer that Google would be able ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix ModelingEkimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- PMG Acquires Momentum CommercePMG continues its expansion, acquiring Boston-based Momentum and adding its team ...
- NAD Calls Out Microsoft For Misleading Copilot Productivity ClaimsThe National Advertising Division questioned several productivity claims Microsoft made related ...
- X Names Polymarket Its Official 'Prediction Market Partner'X has partnered with Polymarket, a crypto-based prediction marketplace where users ma ...
- OpenAI Flags Privacy Concerns In NYT Copyright CaseOpenAI plans to appeal a copyright order brought by The New Yo ...
- Why Meta Is Willing To Invest $10B In An AI StartupClean data ensures AI models learn accurate patterns that lead to reliab ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next LevelIAB Tech Lab has announced a project to standardize container technology f ...
- New Platform Connects Entire Programmatic Ecosystem, Firm SaysMiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- TikTok Announces AI Ad Tools For Precise TargetingAt its annual ad summit Tuesday, TikTok announced new AI-powered ad a ...
- Oregon Governor Signs Law Banning Location Data SalesOregon Governor Tina Kotek this week signed a bill that prohibits compani ...
- Adobe 'Orchestrates' AI, Eyes Dynamic ReasoningAdobe plans to integrate more dynamic reasoning into its AI agentic agen ...
- WPP Media Unveils 'Open Intelligence For Retail,' Names Data PartnersWPP Media, which earlier this week unveiled Open Intelligence, its new AI-power ...
- IAB Tech Lab Working On 'Fair Value' Compensation AI FrameworkThe fair exchange protocol will help brands manage how their information ...
- New Reporting Module Intended To Help Media Brands Drive RevenueOperative's AOS Insights provides a "unified intelligence layer," the company claims. ...
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released ReportIn the column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The BrandFirst-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Ad Industry Urges California To Rework Privacy ProposalProposed regulations regarding location data "could have far-reaching unintended consequences, particularly wh ...
- WPP Achieves Media Singularity, Unveils Industry-First 'Large Marketing Model'"It's always-on, predictive intelligence, active everywhere, refined in real-time by the resul ...
- Microsoft Exits Russia, Boosts Investment In SwitzerlandMicrosoft announced a $400 million investment in Switzerland to build out ...
- Streaming Transparency: Prime Boosts Access, Issues RemainAmazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- WPP Gives InfoSum A PushWPP Group and media are making big changes through AI and da ...
- AI Agents Feeding On Data Make Conversational Commerce PersonalSmartly recently integrated Reddit into its network and is working to advan ...
- Microsoft: Conversational AI Changing How Consumers Interact With BrandsSome consumers second-guess search results, but Microsoft Advertising internal data shows AI-power ...
- AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?OpenAI's latest ChatGPT model disobeyed human instructions to shut down during ...
- This Just In... America 2.0This morning, CivicScience released new data showing social media outlets now a ...
- Canvas's Woolmington Experimented With AI - Here's What HappenedCanvas Worldwide CEO Paul Woolmington encourages employees to create their own AI-bas ...
- Running A Data Risk: Consumers Sue PubMatic For Gathering Their InformationBut the firm is collecting data to support benign commercial marketing. ...
- Google Slammed By News/Media AllianceOne SEO change from Google has cost a coupon site publisher "te ...
