- Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
"Although we continue to believe this take is accurate in the mi ...
- A Turn To Austerity: Consumers Are Spending Less On Luxury Goods
Email Insider, Ray Schultz - Monday, June 2, 2025
Gen Z consumers think they understand the economy -- but they can ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- Tariff Chill: Consumers Are Nervous About Prices And The Economy
Email Insider, Ray Schultz - Thursday, May 22, 2025
Almost a third of consumers are seeking Memorial Day sales in ...
- Amid Inflation Concerns, Media Costs To Moderate This Year
MediaDailyNews, Joe Mandese - Thursday, May 22, 2025
Globally, media prices are forecast to rise only 3.9% this year, continui ...
- Media Consumption Is Tied To Views On The Country And Economy
Publishers Daily, Ray Schultz - Tuesday, May 20, 2025
Viewers of Fox and Newsmax are more likely to say things a ...
- US Digital Economy Nears $5T, Creator Growth Cited
MediaDailyNews, Colin Kirkland - Friday, May 9, 2025
The creator economy is growing at five times the rate of t ...
- Poll: Americans Put 'Life Goals' On Hold Amid Economic Worries
Mediapsssst, Richard Whitman - Monday, May 19, 2025
75% of those surveyed said their plans to buy a home a ...
- Performance Media Takes Center Stage
Planning & Buying Insider, Tom Turner - Friday, May 16, 2025
As we head into upfront season, there's a reason you're hearing t ...
- It's The Anticipation, Stupid
Red, White & Blog, Joe Mandese - Thursday, May 15, 2025
"This is unusual. Approval usually doesn't decline for economic reasons until unemployme ...
- Tariff-Proofing: Marketers Are Shifting Their Sourcing And Turning To Owned Channels
Email Insider, Ray Schultz - Wednesday, May 14, 2025
Over two thirds of marketers are adjusting their holiday-season marketing, Wunderkind repo ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
Five months into 2025, Guideline is drawing on a quarter of actu ...
- Trump's '2 Dolls' Remark Rattles Toy Industry
Marketing Daily, Sarah Mahoney - Wednesday, May 7, 2025
Mattel confirms price hikes; Mintel says consumers will push back hard th ...
- Streamers Grapple With 100% Film Tariff
Television News Daily, Wayne Friedman - Tuesday, May 6, 2025
"This is perhaps the biggest risk, raising the potential for U.S. streami ...
- Movie Tariffs - For An Industry With Too Much Drama Already?
TV Watch, Wayne Friedman - Tuesday, May 6, 2025
The Trump administration says there are too many U.S. filmmakers around t ...
- Movie Theater Disruptions Ahead As Recessionary Concerns Mount?
TV Watch, Wayne Friedman - Monday, May 5, 2025
"Based on our observations during strained economic periods, people continue to purs ...
- Ad Market Rebounds In March, Delivers High Single-Digit Growth
MediaDailyNews, Joe Mandese - Wednesday, April 30, 2025
The U.S. Ad Market Tracker which decelerated to 2.4% in February ...
- 'Essence' Teams Up With Refinery29 And IHeart On Wealth-Building Podcast
Publishers Daily, Ray Schultz - Tuesday, April 29, 2025
The bi-weekly podcast will be hosted by Travis Holoway and Rodney William ...
- Consumers Balk At Tariffs: They're Spending Less, Want Discounts
Email Insider, Ray Schultz - Tuesday, April 29, 2025
Consumers are pulling back on spending, but will opt in to emai ...
- Kickstarter Provides Creators With A New Tool To Manage Tariffs
MediaDailyNews, Colin Kirkland - Monday, April 28, 2025
Creators attempting to fund projects on Kickstarter will soon be able ...
- Are Imported TV Shows Affected By A Tariff-Dominated Marketplace?
TV Watch, Wayne Friedman - Tuesday, April 29, 2025
TelevisaUnivision CEO Daniel Alegre in a recent earnings phone call talked abo ...
- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- IAB: Ad Forecasts Look Rocky, But Industry Remains Resilient
MediaDailyNews, Laurie Sullivan - Friday, April 25, 2025
Economic instability and the impact of tariffs in 2025 could be overco ...
- Headwinds For Ecommerce: Brands Face Uncertainty Moving Into Q2
Email Insider, Ray Schultz - Thursday, April 24, 2025
Consumers are spending on essentials, but not so much on luxury good ...
- Metrics Mashup: How Ecommerce Verticals Performed In Q1
Email Insider, Ray Schultz - Monday, April 21, 2025
Home goods marketers saw 218% of their customer acquisition costs repaid ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- 2025 TV 'Headwind': Q1 Ads Down 7%, Streaming Up 26%
Television News Daily, Wayne Friedman - Monday, April 21, 2025
For the first three months of this year, total national TV cab ...
- US Streamers Facing Tariff Issues With Film, TV: What Comes Next?
TV Watch, Wayne Friedman - Monday, April 21, 2025
Netflix believes it is "less exposed" than other streamers when it com ...
- Poll: More Americans Oppose Trump's Tariffs Than Support Them
Mediapsssst, Richard Whitman - Friday, April 18, 2025
And 45% say their personal financial situation is becoming worse, up sharp ...
- New Brand Survey: TV Upfront Ad Market Optimism?
TV Watch, Wayne Friedman - Friday, April 18, 2025
A survey by iSpot finds 16% of advertisers believe there will ...