- Acquisition Chill: It Costs More To Pull In New Customers
Email Insider, Ray Schultz - Friday, June 6, 2025
Although customer acquisition costs are rising, fewer B2C brands are focusing ...
- Creative R&D: Brands Struggle To Measure Value
Email Insider, Ray Schultz - Thursday, June 5, 2025
Email will help lead the way, as it has done in t ...
- High On Hiring: Marketers Do Better When More People Work On Email
Email Insider, Ray Schultz - Wednesday, June 4, 2025
Metrics are tied to the size of email marketing budgets in genera ...
- Digital Sweep: That's Where Marketing Dollars Are Going
Email Insider, Ray Schultz - Tuesday, June 3, 2025
Email is the only owned and earned channel to see an increa ...
- Microsoft Makes OpenAI Sora Available Through Bing Video Creator On Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Powered by OpenAI's Sora, Bing Video Creator changes text prompts into sho ...
- A Turn To Austerity: Consumers Are Spending Less On Luxury Goods
Email Insider, Ray Schultz - Monday, June 2, 2025
Gen Z consumers think they understand the economy -- but they can ...
- Inbox Detective: Why Email Senders Need A Deliverability Audit
Email Insider, Ray Schultz - Friday, May 30, 2025
An audit helps ensure that your email doesn't end up in t ...
- B2B Meet And Greet: Multichannel Outreach Generates The Most Bookings
Email Insider, Ray Schultz - Thursday, May 29, 2025
Phone calls are first among channels, email a distant second, memoryBlue repo ...
- Privacy For Sale: Some Consumers Would Switch From Gmail To ProtonMail
Email Insider, Ray Schultz - Wednesday, May 28, 2025
Many would also be willing to pay for it. But others sti ...
- Wired Compliance: Tool Places Legal Disclaimers In Emails, Firm Says
Email Insider, Ray Schultz - Friday, May 23, 2025
With the new service, users can insert required language automatically, Exclaimer s ...
- Tariff Chill: Consumers Are Nervous About Prices And The Economy
Email Insider, Ray Schultz - Thursday, May 22, 2025
Almost a third of consumers are seeking Memorial Day sales in ...
- SMB AI Tilt: They Are Using It For Email And Other Functions
Email Insider, Ray Schultz - Wednesday, May 21, 2025
Small businesses have slowed their AI use, two separate studies find. B ...
- Ad Spend Slide: Email Among Channels Taking A Hit This Year
Email Insider, Ray Schultz - Tuesday, May 20, 2025
Over half of marketers worldwide expect to reduce their ad spend ...
- The Trials Of CRM: Only A Third Of B2B Teams Fully Use The Technology
Email Insider, Ray Schultz - Monday, May 19, 2025
And they are not deriving full value, Insightly by Unbounce and Ascen ...
- Data On The Edge: MessageGears And Databricks Team Up
Email Insider, Ray Schultz - Friday, May 16, 2025
Enterprise brands can use this integration to gain direct access to the ...
- US Is Opt-Out Champion: No Other Country Even Comes Close
Email Insider, Ray Schultz - Thursday, May 15, 2025
December jumped into first place for opt-outs in 2024, but that m ...
- Tariff-Proofing: Marketers Are Shifting Their Sourcing And Turning To Owned Channels
Email Insider, Ray Schultz - Wednesday, May 14, 2025
Over two thirds of marketers are adjusting their holiday-season marketing, Wunderkind repo ...
- Loyalty For Sale: Consumers Want Cashback And Free Shipping
Email Insider, Ray Schultz - Tuesday, May 13, 2025
Email is by far the preferred messaging channel, Dotdigital reports. ...
- Living Up To DMARC: Microsoft, Google May Already Be Rejecting Emails
Email Insider, Ray Schultz - Monday, May 12, 2025
The new security policy took effect on May 5, but firms c ...
- Retailer Off The Hook: Firm Wins Suit Over Email Pixel Tracking
Email Insider, Ray Schultz - Thursday, May 8, 2025
Pacific Sunwear of California is not a communication service provider under Arizo ...
- Working GenAI: Challenges Beset Brands Trying To Use It
Email Insider, Ray Schultz - Wednesday, May 7, 2025
Data accuracy is the biggest hurdle in using GenAI, a study ...
- Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As Spam
Email Insider, Ray Schultz - Tuesday, May 6, 2025
Most people check their email every day, but more for work th ...
- Policy Group Backs Google In Battle With RNC Over Spam Filters
MediaDailyNews, Wendy Davis - Monday, May 5, 2025
Email carriers like Google should not be required to follow the sa ...
- Marketing, Programmatic Ad Tech Merge
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 6, 2025
Programmatic ad platform StackAdapt has integrated email and a first-party data h ...
- Email Still Rules, But Trust Is Slipping As Consumers Grow More Skeptical
Research Intelligencer, Robert Williams - Tuesday, May 6, 2025
Nearly half of consumers report an email as spam if they nev ...
- Dizzying Dashboards: Executives Are Overwhelmed By Data
Email Insider, Ray Schultz - Monday, May 5, 2025
Most executives today rely on dashboards and rarely question the data th ...
- Tracking Email Warmth: New Tool Designed To Monitor Sentiment
Email Insider, Ray Schultz - Friday, May 2, 2025
Brands can quantify the emotional tone of incoming and outgoing emails, EmailAnalyti ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different Ways
Email Insider, Ray Schultz - Thursday, May 1, 2025
More than half of Gen Z and Millennials have purchased through soci ...
- Email Fraud Under The Radar: The Clues Are Buried In Your Own List
Email Insider, Ray Schultz - Wednesday, April 30, 2025
AtData identifies three signals that show possible payment fraud. ...
- Google Blasts RNC Over 'Demonstrably False' Spam Filter Claim
MediaDailyNews, Wendy Davis - Tuesday, April 29, 2025
Google is urging a federal appeals court to reject the Republican Nation ...