- Bombay Sapphire's 'Blue' Colors Sensory Moments
MAD, Fern Siegel - Friday, May 16, 2025
AMV BBDO handled the creative for the pan-European media partnership. ...
- Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
Performance Marketing Insider, Laurie Sullivan - Monday, May 19, 2025
The consortium, intended to facilitate the creation of search engines and redu ...
- Casamigos Celebrates Namesake In 'House Of Friends'
Marketing Daily, Teresa Buyikian - Thursday, May 15, 2025
In hero spot, guests frolic at a sunny resort, socializing in t ...
- IAB Europe Data Consent Framework Ruled Illegal By Belgian Court
MediaDailyNews, Laurie Sullivan - Friday, May 16, 2025
The IAB Europe Transparency & Consent Framework used as the foundation f ...
- US Is Opt-Out Champion: No Other Country Even Comes Close
Email Insider, Ray Schultz - Thursday, May 15, 2025
December jumped into first place for opt-outs in 2024, but that m ...
- Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As Spam
Email Insider, Ray Schultz - Tuesday, May 6, 2025
Most people check their email every day, but more for work th ...
- Eurostar Offers 'Reasons' To Take The High-Speed Train
MAD, Fern Siegel - Friday, May 2, 2025
Adam&eveDDB illustrates how Eurostar makes European travel enjoyable. ...
- Press Distress: European Journalists Face The Same Pressures As Their US Colleagues
Publishing Insider, Ray Schultz - Thursday, May 1, 2025
A report from the Civil Liberties Union for Europe shows that journalis ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different Ways
Email Insider, Ray Schultz - Thursday, May 1, 2025
More than half of Gen Z and Millennials have purchased through soci ...
- Google, Meta Could See Retaliatory Tax On Digital Ads In EU
MediaDailyNews, Laurie Sullivan - Friday, April 11, 2025
European Commission President Ursula von der Leyen said Europe could tax Google ...
- TikTok Facing $550M In Privacy Violation Fines
MediaDailyNews, Colin Kirkland - Thursday, April 3, 2025
According to a report from Bloomberg, TikTok will be fined by Ireland ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Email Fusion: Integration Seen As Main Benefit Of Automation
Email Insider, Ray Schultz - Wednesday, April 2, 2025
Customer relationship management (CRM) systems are used by 90% of email sender ...
- TikTok Shop Launches In France, Germany And Italy
MediaDailyNews, Colin Kirkland - Thursday, March 27, 2025
TikTok has already begun working with merchants in France, Germany and Ital ...
- Google Test Shows Content Has No Measurable Impact On Ad Revenue
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
The test was done in response to a "number of inaccurate repor ...
- EU Orders Apple To Open Access To Third-Party Devices
MediaDailyNews, Laurie Sullivan - Thursday, March 20, 2025
The EU will require Apple to open support for non-Apple accessories ...
- KFC U.K.-Ireland 'Believe In Chicken'
Out to Launch, Fern Siegel - Wednesday, March 19, 2025
The Mother London spots turn a love of KFC into a cult-li ...
- Google Calculates Ad Emissions, Rolls Out Plan
MediaDailyNews, Laurie Sullivan - Tuesday, March 11, 2025
Google released a project called Carbon Footprint for Google Ads, available beginni ...
- Global FAST Channels: Fast 42% Growth Over Past 2 Years
Television News Daily, Wayne Friedman - Wednesday, March 12, 2025
The U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- Apple, Google Face Challenges Across EU
Performance Marketing Insider, Laurie Sullivan - Friday, February 21, 2025
The European Commission in recent months seems to have pursued more aggressi ...
- TikTok Adds Commerce, Livestream Shopping To More Regions
MediaDailyNews, Colin Kirkland - Wednesday, February 19, 2025
Along with its recent plans to launch in Mexico, TikTok will expa ...
- Facebook Marketplace EU To Show Rivals' Ads
MediaDailyNews, Colin Kirkland - Wednesday, February 19, 2025
In response to the European Commission's recent fine against Meta for alleged ...
- Axel Springer Assumes Full Ownership Of 'Morning Brew'
Publishers Daily, Ray Schultz - Wednesday, February 12, 2025
"Morning Brew" CEO Austin Rief will step down to become executive chair ...
- EU Commission Launches InvestAI Initiative, Urges Open-Source Approach
MediaDailyNews, Laurie Sullivan - Tuesday, February 11, 2025
The InvestAI initiative includes a European fund of EUR20 billion for ...
- Havas Expands Commerce Media With Channel Bakers Stake
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2025
The deal, Havas' first major investment since spinning off from Vivendi, ...
- OOH Agency Talon Acquires Out of Home Masters, Strengthens European Position
MAD, Fern Siegel - Friday, January 24, 2025
OOH Masters, founded in 2015, has billings exceeding $27 million. ...
- Havas Acquires CA Sports, Boost Sports Marketing In Spain
MAD, Fern Siegel - Wednesday, January 22, 2025
CA Sports' client roster includes Grupo Bimbo, Cupra, Coca-Cola and Konami. ...
- Waddell Heads Growth For 72AndSunny Europe
MAD, Fern Siegel - Thursday, January 16, 2025
Based in Amsterdam, he'll drive expansion across the continent. ...
- Netflix Projected To Top $3.2B In Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, January 15, 2025
New Street Research estimates 56% of Netflix's 2025 results will come fr ...
- Google Eyes Autonomous AI To Protect Consumer Data Online
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
Privacy Sandbox will seem outdated by the time Google releases its ne ...