- Microsoft Rolls Out AI Assistant To Xbox Game Play
MediaDailyNews, Colin Kirkland - Wednesday, May 28, 2025
Copilot, Microsoft's AI assistant, has already begun transforming its ad business. No ...
- Beard Papa's Joins With RPG Zenless Zone Zero For Sweet Gaming Collab
Marketing Daily, Teresa Buyikian - Tuesday, May 27, 2025
Gamers who purchase creme puff sets will also receive exclusive Zenless Zo ...
- Fortnite Invites Players To Perform Alongside Sabrina Carpenter's Avatar
MediaDailyNews, Colin Kirkland - Tuesday, May 27, 2025
From May 30-June 16, "Dance With Sabrina" will bring Fortnite players direct ...
- Apple's Epic Loss Directly Boosts Spotify Sales
MediaDailyNews, Colin Kirkland - Wednesday, May 21, 2025
Spotify says the changes will make for more seamless buying opportunities th ...
- Roblox Launches In-Game Commerce With Beauty Brand
MediaDailyNews, Colin Kirkland - Thursday, May 15, 2025
Roblox creators and brands can now sell physical real-world products directly ...
- Nissan Launches Retro Arcade-Style Game
Marketing Daily, Tanya Gazdik - Wednesday, May 14, 2025
Nismo Electric Racer Tokyo was developed in an 8-bit visual style a ...
- Roblox Exceeds Q1 Expectations For Revenue, Engagement
MediaDailyNews, Colin Kirkland - Wednesday, May 7, 2025
Amid growing safety concerns surrounding its youngest users, Roblox exceeded analysts' expectatio ...
- TRG To Lead Brand Advertising For Gameway
MAD, Steve McClellan - Tuesday, May 6, 2025
TRG will be responsible for creative, media, brand strategy, and the reva ...
- Valnet Acquires Gaming Title Polygon From Vox
Publishers Daily, Ray Schultz - Monday, May 5, 2025
"Polygon" will be integrated into Valnet's gaming portfolio, which reaches 1.2 billi ...
- Sam's Club Brings Membership Deals To Roblox
MediaDailyNews, Colin Kirkland - Monday, April 28, 2025
Walmart is now launching a new interactive initiative within the virtual gami ...
- They Slip Away Across The Multiverse
Media 3.0, Joe Mandese - Monday, April 28, 2025
Just when I thought the digital media universe couldn't get more alienatin ...
- Hard Rock Bet Channels Mockumentaries With 'Jackpot Season'
Marketing Daily, Danielle Oster - Wednesday, April 23, 2025
A series of ads for the gaming and sports betting platform focus ...
- Roblox Hit With Privacy Suit
MediaDailyNews, Wendy Davis - Tuesday, April 22, 2025
"Through hidden scripts and trackers, Roblox intercepts the contents of users' communicatio ...
- Roblox Plans To Offer Creators Price Adjustments Based On Local Economies
MediaDailyNews, Colin Kirkland - Monday, April 21, 2025
Roblox is planning to offer creators more incentives for expanding their in-ga ...
- Gaming, Social-Focused Vertiqal Studios Joins Dawn Network
MAD, Steve McClellan - Thursday, April 17, 2025
Toronto-based Vertiqal Studios, led by CEO Jon Dwyer, bills itself as t ...
- Lowe's Expands Its Roster: From Pro Builders To Madden Players
Retail Insider, Sarah Mahoney - Wednesday, April 16, 2025
With a $1.3 billion acquisition and a splashy EA Sports partnership, Lowe ...
- Safety Loopholes Found For Children Using Roblox
MediaDailyNews, Colin Kirkland - Monday, April 14, 2025
Despite a range of recently launched child-safety tools, Roblox may be ...
- Tourism New Zealand Invites Visitors To New Destinations...In 'Minecraft'
Marketing Daily, Danielle Oster - Tuesday, April 8, 2025
The tourism group's downloadable game content lets visitors experience attractions in s ...
- WWE Wrestlers Take Over Supercell's 'Clash Of Clans'
Marketing Daily, Danielle Oster - Thursday, April 3, 2025
The partnership includes WWE wrestlers being transformed into characters within the ga ...
- Discord: New Quests Ads Align With Gaming-First Audience
MediaDailyNews, Colin Kirkland - Wednesday, April 2, 2025
At IAB's gaming ads-focused Playfronts, Discord's SVP of Product Peter Sellis shar ...
- 'The Boston Globe' Debuts A Word Game
Publishers Daily, Ray Schultz - Tuesday, April 1, 2025
Align is a spelling puzzle that asks readers to rearrange letter til ...
- College Athlete Sponsorship Deals Valued At More Than $1B
Television News Daily, Wayne Friedman - Wednesday, April 2, 2025
Apparel and accessories marketers made more than 470 deals from March 2024-Mar ...
- Samsung Ads Launches Interactive Gaming Formats On CTV
MediaDailyNews, Colin Kirkland - Monday, March 31, 2025
Samsung Ads has launched "GameBreaks," an interactive ad format that advertisers ...
- Bloomberg Turns To Play, Starts Weekly News Quiz
Publishers Daily, Ray Schultz - Thursday, March 27, 2025
Bloomberg has also announced the start of a marketing series. ...
- AI Predicts Gaming Behavior And Retention Rates
Data & Programmatic Insider, Laurie Sullivan - Monday, March 24, 2025
A report identifies trends and patterns expected to shape the gaming a ...
- Discord SDK To Make In-App Gaming Even More Social
MediaDailyNews, Colin Kirkland - Tuesday, March 18, 2025
Social-first messaging platform Discord, known for its niche communities, has launched ...
- Twitch Celebrates 'Legendary Women' For International Women's Day
Marketing Daily, Danielle Oster - Monday, March 10, 2025
The platform introduced a new "emote" -- animated emoji -- and highlight ...
- EA, Hazelight Studios Offer To Ship Gamers A Friend For New 'Split Fiction'
Marketing Daily, Danielle Oster - Wednesday, March 5, 2025
A "Friend's Pass" allows two gamers to play "Split Fiction" with o ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre Swanston
Media 3.0, Colin Kirkland - Thursday, March 6, 2025
Phynd Founder Swanston explains why gamers are the most sought-after audience ...
- Microsoft Brand Agent Rolls Out In April, Powered By Copilot
MediaDailyNews, Laurie Sullivan - Wednesday, March 5, 2025
As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamical ...