- Tylenol Launches Two Firsts: A Supplement Brand, A Women's Soccer Partnership
Marketing Daily, Les Luchter - Monday, June 9, 2025
Actress/comedian Molly Shannon provides social media postings and earned media interviews f ...
- Invisalign's Patrick Mahomes Campaign: Straight Teeth = Confidence
Marketing Daily, Les Luchter - Monday, June 9, 2025
Invisalign aims to "showcase the transformative power of confident smiles," says ...
- Shaq Rolls In His Latest Icy Hot Campaign
Marketing Daily, Les Luchter - Wednesday, June 4, 2025
His head now graces the top of 10 bottles, which will ...
- With Pseudoscience Reigning, Debunker Offers Tips For Fighting Back
Pharma & Health Insider, Les Luchter - Thursday, June 5, 2025
The man behind the popular "Debunk the Funk with Dr. Wilson" YouTu ...
- 'Newsweek' Acquires Adprime, Healthcare Ad Platform
Publishers Daily, Ray Schultz - Wednesday, June 4, 2025
The acquisition of Adprime furthers vertical strategy for "Newsweek." ...
- Iconic 'Sandlot' Scene Gets A Puke-Free Dramamine 'Chew-Over'
Marketing Daily, Les Luchter - Monday, June 2, 2025
Dramamine's Ginger Chews help stop nausea for actor Patrick Renna, known f ...
- 'Give Us The Finger,' Oura Urges In Longevity-Themed Campaign
Marketing Daily, Les Luchter - Wednesday, May 28, 2025
The finger in question is the index finger, where Oura says i ...
- Ostro: Aye To AI For Pharma Marketing, Nay To AI For Pharma Journalism
Pharma & Health Insider, Les Luchter - Thursday, May 29, 2025
How one AI vendor helps healthcare companies "amplify their brand messaging f ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Robert Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- From 'Beaver' To 'Vulva,' PH-D's Marketing Stresses Lady Parts Words
Marketing Daily, Les Luchter - Friday, May 23, 2025
If women get comfortable with saying the words, "we can be bett ...
- DIY Gynecology: Teal Launches At-Home Screening Device For Cervical Cancer
Pharma & Health Insider, Les Luchter - Thursday, May 22, 2025
The Teal Wand will be available online to California women next mont ...
- How This Novartis Director Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 22, 2025
What drives someone to pivot in their career - especially when thin ...
- GSK Funds Lifetime Original Movie On Meningitis B
Marketing Daily, Les Luchter - Monday, May 19, 2025
"Pretty Hurts" is the second Lifetime movie GSK funded to teach mo ...
- CSL Behring's First-Ever Commercial Takes On Rare Disease, PI
Marketing Daily, Les Luchter - Thursday, May 15, 2025
Spot focuses on a PI sufferer in a supermarket, showing how norm ...
- What Is Lilly 'Seeking'? Hint: Human Resources Are Key
Pharma & Health Insider, Les Luchter - Friday, May 16, 2025
"I want the brand to be part of life conversation, not ju ...
- Spring Blooms For Zyrtec With Flower, Fashion Collabs
Marketing Daily, Les Luchter - Thursday, May 15, 2025
Zyrtec's pop-up NYC "Flower Flash" included 3,000 giveaways of flowers branded wi ...
- Allegra Teams With Indy 500 Driver, Pit Crew On 'No Brainer' Campaign
Marketing Daily, Les Luchter - Tuesday, May 13, 2025
Allegra's logo will be visible on star driver Marcus Ericsson's car, unifo ...
- Arthritis Patients Animate Chilean Government Health Access Campaign
Marketing Daily, Les Luchter - Friday, May 9, 2025
"Don't Stop Motion" is an animated short film documenting a crafts teacher ...
- Despite Hepatitis B Apathy, Dynavax Delivers Strong Vaccine Revenue
Marketing Daily, Les Luchter - Wednesday, May 7, 2025
Notes on apathy: A recent Harris Poll showed 54% of Americans a ...
- Sooner State Flu Shot Campaign Comes Later -- But Hits The Mark
Pharma & Health Insider, Les Luchter - Thursday, May 8, 2025
Oklahoma's "Skip the Flu, Not the Fun," a late-season ad campaign, ...
- Dexcom Seeks College Athletes With Diabetes For Its NIL Program
Marketing Daily, Les Luchter - Tuesday, May 6, 2025
These athletes will receive free glucose monitors as well as mentoring fr ...
- Report: Healthcare Marketers Should Be 'Authentic,' Use CTV
Marketing Daily, Les Luchter - Monday, May 5, 2025
"Product/service ads should include evidence-based information along with real-life patient testimonials," accordi ...
- Hanging From A Plane: Oura Leverages Stunt Footage From 'Mission: Impossible'
Marketing Daily, Danielle Oster - Friday, May 2, 2025
Health tech company Oura Health partnered with Paramount Studios on a campai ...
- Scrubs Brand Figs Celebrates Nurses
Marketing Daily, Danielle Oster - Sunday, May 4, 2025
The campaign kicked off on May 1, ahead of Nurses Week M ...
- Zillions And Zillions: UCB Launches Myasthenia Gravis Campaign
Marketing Daily, Les Luchter - Wednesday, April 30, 2025
"Generalized myasthenia gravis can cause you to miss out on a zilli ...
- Barkley Set To Lose Weight, But Not 'Big Mouth,' In Ro's GLP-1 Push
Marketing Daily, Les Luchter - Tuesday, April 29, 2025
Campaign kicks off multiyear celebrity ambassador relationship between telehealth provider and form ...
- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- P&G Counts On 'Innovation' To Counter $1B Tariff Costs
Marketing Daily, Les Luchter - Thursday, April 24, 2025
CEO says the innovative Crest 3D White Deep Stain Remover is "drivi ...
- How This Takeda Technology Exec Is Embracing The Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 24, 2025
What's the biggest leap you've ever taken, either personally or professionally? F ...
- Publicis Sapient Puts 'Human Face' On Its Work Via Healthcare Documentary
Mediapsssst, Richard Whitman - Wednesday, April 23, 2025
The film, "Doc Albany," made with Breakwater Studios is set to deb ...