- WPP's Read Stepping Down, Successor Search Begins
MAD, Steve McClellan - Monday, June 9, 2025
An announcement characterized the pending departure as Read's decision to retire-he's be ...
- Havas Acquires CRM Specialist Everta Digital
MAD, Steve McClellan - Wednesday, June 4, 2025
The company was founded in Toronto in 2021 by Jacob Ciesielski, a ...
- WPP Media Unveils 'Open Intelligence For Retail,' Names Data Partners
MediaDailyNews, Joe Mandese - Thursday, June 5, 2025
WPP Media, which earlier this week unveiled Open Intelligence, its new AI-power ...
- Me, My Brand, And Why I'm Poking Fun At AI News
Media 3.0, Joe Mandese - Tuesday, June 3, 2025
The most interesting marketing-related AI news I received this morning was ...
- WPP Achieves Media Singularity, Unveils Industry-First 'Large Marketing Model'
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2025
"It's always-on, predictive intelligence, active everywhere, refined in real-time by the resul ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- Dennis Holt Branches Out, Propagates Kingstree -- New Kind Of Holdco
MediaDailyNews, Joe Mandese - Thursday, May 22, 2025
Independent media agency pioneer Holt is at it again, rolling up US ...
- Publicis Expands Influencer Offering With Captiv8 Acquisition
MAD, Steve McClellan - Wednesday, May 21, 2025
The transaction follows last year's acquisition of influencer platform Influential by t ...
- Publicis Buys Captiv8, Plans Massive Influencer Platform
MediaDailyNews, Colin Kirkland - Wednesday, May 21, 2025
With Captiv8 now under the vast umbrella of companies owned by Publici ...
- WPP, Coca-Cola Co., Renew Global Marketing Partnership
Mediapsssst, Richard Whitman - Wednesday, May 21, 2025
The initial deal was struck in 2021 and since then WPP h ...
- Omnicom Sued For Discrimination By Former TPN CEO
MAD, Steve McClellan - Tuesday, May 20, 2025
Ellen Cook said in court papers she was the victim of ...
- Havas, YouGov Disclose 'Major Evolution' In Data Deal
MediaDailyNews, Joe Mandese - Tuesday, May 20, 2025
The expansion boosts the number of international markets covered to 30 a ...
- Dentsu Achieves Slight Growth In Q1 Thanks To Japan
MAD, Steve McClellan - Friday, May 16, 2025
The company's international markets continued to lose ground including the Americas whi ...
- Omnicom's Wren Set To Step Down From CEO Perch In 2028
MAD, Steve McClellan - Friday, May 16, 2025
At that time, Wren will have served as the company's CEO f ...
- Poll: Americans Put 'Life Goals' On Hold Amid Economic Worries
Mediapsssst, Richard Whitman - Monday, May 19, 2025
75% of those surveyed said their plans to buy a home a ...
- UK Regulator Investigating Omnicom-IPG Merger
MAD, Steve McClellan - Thursday, May 15, 2025
The first step, it said, was to solicit comments from "interested parties ...
- S4 Capital Reports 11.4% Organic Shortfall In The First Quarter
MAD, Steve McClellan - Monday, May 12, 2025
Spending cuts by a large client contributed to the decline while technolo ...
- Omnicom Taps Catalano To Lead U.S. HR Operations
MAD, Steve McClellan - Thursday, May 8, 2025
The role is new and comes as the company is seeking approv ...
- What's In An Agency Media Brand?
Planning & Buying Insider, Joe Mandese - Friday, May 9, 2025
That which we call GroupM - or "WPP Media," for that matt ...
- Stagwell Reports Q1 Net Revenue Gain Of 6%
MAD, Steve McClellan - Thursday, May 8, 2025
The net revenue figure includes contributions from M&A and currency contributions. Unli ...
- Another Rebranding At WPP-This Time It's GroupM
Mediapsssst, Richard Whitman - Tuesday, May 6, 2025
The company has been consolidating and rebranding many of its biggest agenci ...
- Why Marketers Need To Be Smarter About Bundling
MAD, Daale Carter - Thursday, May 1, 2025
The best campaigns are born from specialized teams working toward a shar ...
- Publicis Acquires Sports Marketing Agency Adopt
MAD, Steve McClellan - Tuesday, April 29, 2025
It was founded in 2021 by Lebron James' agent Rich Paul a ...
- Dentsu Invests In Short Drama, App Developer Emole
Mediapsssst, Richard Whitman - Tuesday, April 29, 2025
The format is pay-per-view and younger viewers in particular are big fa ...
- WPP Q1 Falls 2.7%, Maintains Outlook Despite Macro Worries
MAD, Steve McClellan - Friday, April 25, 2025
The Q1 decline was expected. CEO Mark Read said the firm h ...
- Is WPP Getting Ready To Unload AKQA?
Mediapsssst, Richard Whitman - Monday, April 28, 2025
Like other digital agencies, the pioneering WPP shop has struggled in rece ...
- IPG Shares Climb After Q1 Revenue Shortfall
MAD, Steve McClellan - Thursday, April 24, 2025
The consensus projection among analysts was that the decline would be 4. ...
- Havas Invests In Healthcare Engagement Platform Ostro
MAD, Steve McClellan - Wednesday, April 23, 2025
Six-year-old Ostro rebranded from RxDefine in 2022 after receiving an additional $ ...
- Court Reportedly Tells French Regulator To Review Vivendi Split
MAD, Steve McClellan - Tuesday, April 22, 2025
The main issue: Did Vincent Bollore control Vivendi and if so shou ...
- Havas CEO Bollore's Compensation Soared 2.7 Times In 2024
Mediapsssst, Richard Whitman - Tuesday, April 22, 2025
The company lost ground last year but says it will return ...