- Lyall Integrates Services As MSQ's Media Head
MAD, Fern Siegel - Monday, June 9, 2025
Joan Lyall says agencies can "create something powerful by bringing creative a ...
- ServiceNow Taps Dentsu X For Media Duties
MAD, Steve McClellan - Monday, June 9, 2025
The company previously worked with PMG who was named global media A ...
- IPG Selected For Paramount+ US Media Duties
Mediapsssst, Richard Whitman - Friday, June 6, 2025
As reported earlier this week most of the Paramount media business ...
- Paramount Moves Global Media To Publicis
MAD, Steve McClellan - Wednesday, June 4, 2025
Paramount spends an estimated $400 million on measured media annually, according ...
- Meet The People Acquires Retail Media Specialist Yeoman Technology Group
MAD, Steve McClellan - Tuesday, June 3, 2025
The deal is MTP's tenth M&A transaction since its founding four yea ...
- Talon Taps OOH Media Vet Male For U.S. Expansion
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
The independent out-of-home media shop retained Male's strategic advisory, which he form ...
- New Reporting Module Intended To Help Media Brands Drive Revenue
Publishers Daily, Ray Schultz - Tuesday, June 3, 2025
Operative's AOS Insights provides a "unified intelligence layer," the company claims. ...
- Me, My Brand, And Why I'm Poking Fun At AI News
Media 3.0, Joe Mandese - Tuesday, June 3, 2025
The most interesting marketing-related AI news I received this morning was ...
- WPP Achieves Media Singularity, Unveils Industry-First 'Large Marketing Model'
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2025
"It's always-on, predictive intelligence, active everywhere, refined in real-time by the resul ...
- Dentsu Americas Adds Ogburn, Claudio, Kodish To Media Leadership
MAD, Steve McClellan - Thursday, May 29, 2025
The hires follow the departure earlier this month of Sean Reardon ...
- Here's Why GroupM Is Now WPP Media
MediaDailyNews, Joe Mandese - Wednesday, May 28, 2025
Or so says a sizzle reel attached to a press release announci ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- This Just In... America 2.0
Red, White & Blog, Joe Mandese - Wednesday, May 28, 2025
This morning, CivicScience released new data showing social media outlets now a ...
- Local Planet Is Top Ranked Agency Network In Q1 New Business
MAD, Steve McClellan - Friday, May 23, 2025
That's according to a new business report from COMvergence. Local Planet ...
- RedBird To Buy 'The Telegraph' For $674M
Publishers Daily, Ray Schultz - Sunday, May 25, 2025
RedBird hopes to grow the "Telegraph" brand internationally, including in the ...
- Craft & Commerce Wins TrueCar, Other Media Accounts
MAD, Steve McClellan - Thursday, May 22, 2025
The New York-based media agency has quietly picked up a handful ...
- Microsoft Reportedly Blocks 'Palestine' Emails, Fires Employee
MediaDailyNews, Laurie Sullivan - Thursday, May 22, 2025
A Microsoft company spokesperson acknowledged the protest and email to MediaPost, b ...
- Dennis Holt Branches Out, Propagates Kingstree -- New Kind Of Holdco
MediaDailyNews, Joe Mandese - Thursday, May 22, 2025
Independent media agency pioneer Holt is at it again, rolling up US ...
- Google Slammed By News/Media Alliance
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
One SEO change from Google has cost a coupon site publisher "te ...
- Amid Inflation Concerns, Media Costs To Moderate This Year
MediaDailyNews, Joe Mandese - Thursday, May 22, 2025
Globally, media prices are forecast to rise only 3.9% this year, continui ...
- Media Consumption Is Tied To Views On The Country And Economy
Publishers Daily, Ray Schultz - Tuesday, May 20, 2025
Viewers of Fox and Newsmax are more likely to say things a ...
- UM Wins $70 Million 7-Eleven Media AOR
MAD, Steve McClellan - Monday, May 19, 2025
UM stated that it will drive the client's "full funnel, cross-channel med ...
- iProspect Lands Paid Media For Dollar General And Its Retail Media Network
MediaDailyNews, Joe Mandese - Friday, May 16, 2025
The assignment represents the integration of enterprise and retail media, "unifying t ...
- COMvergence Appoints Ron Pullem As Head Of Advertiser Relationships
MAD, Steve McClellan - Wednesday, May 14, 2025
Pullem is based in Tokyo and brings 30 years of global med ...
- Stephen Colvin Named CEO Of Trusted Media Brands
Publishers Daily, Ray Schultz - Wednesday, May 14, 2025
Colvin held different roles during his seven-year tenure at Bloomberg. ...
- Beyond Yoga Taps UM For Media AOR Duties
Accounts on the Move, Steve McClellan - Tuesday, May 13, 2025
Women’s activewear retailer Beyond Yoga, a subsidiary of Levi Strauss, has appoint ...
- PHD Taps IPG's Piner As Chief Investment Officer
MAD, Steve McClellan - Monday, May 12, 2025
The move marks a return to PHD for Piner, who did ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
Five months into 2025, Guideline is drawing on a quarter of actu ...
- Reardon Out As Media CEO At Dentsu Americas
MAD, Steve McClellan - Friday, May 9, 2025
Reardon was in the role for about a year and a hal ...
- OMD Expands Boehringer Ingelheim Remit
MAD, Steve McClellan - Monday, May 12, 2025
The agency's new contract expands the agency's media account in the U. ...