Tag results for "metrics"
- Creative R&D: Brands Struggle To Measure ValueEmail will help lead the way, as it has done in t ...
- SEO's New AI Models And MeasurementsMarketers must adapt to a new world where Google is less releva ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, PoppiEDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- High On Hiring: Marketers Do Better When More People Work On EmailMetrics are tied to the size of email marketing budgets in genera ...
- Inbox Detective: Why Email Senders Need A Deliverability AuditAn audit helps ensure that your email doesn't end up in t ...
- Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROIThree former Microsoft employees have built tech that breaks out numbers ...
- Charting Programmatic: Ads Are Now Landing More EffectivelyBut over a third of ad impressions still do not meet viewabili ...
- Ad Spend Slide: Email Among Channels Taking A Hit This YearOver half of marketers worldwide expect to reduce their ad spend ...
- Microsoft Develops Simple Way To Train AI ModelsAd agencies, brands and other companies can train AI models using the ...
- AI Influences Brandtech Group's Focus On Decarbonization Across AdvertisingThe Brandtech Group has made a "major" investment in emissions data speciali ...
- Publishers Are Placing More Emphasis On Value Over Volume In Their AnalysisPublishers want to strengthen their use of AI in data analysis, IN ...
- 'Independent' Sees A 9% Increase In Traffic In March"Independent" claims it is beating some top UK brands in the U.S ...
- Microsoft Lays Off Thousands, Then Announces AI PartnersThe layoffs - which impact thousands of Microsoft employees across the compa ...
- Google Search Up 49% One Year After AI Overviews LaunchOne year after Google released AI Overviews, BrightEdge published data showing tot ...
- New Dashboard Is Designed To Track Programmatic HealthPublishers can discern how their inventory is being judged by advertisers, Sov ...
- GAI Performance Jumps For Media Buyers On The Open InternetPubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Google Launches 'AI Max For Search' BetaGoogle on Tuesday introduced a suite for search campaigns with one-click featur ...
- Dizzying Dashboards: Executives Are Overwhelmed By DataMost executives today rely on dashboards and rarely question the data th ...
- Google Brings Channel Reporting To PMaxChannel performance reporting will enable advertisers to gain visibility into how individu ...
- Inroads Into The Inbox: Most Firms Have Been Hurt By Poor DeliverabilityFewer than a quarter of companies polled verify their email lists befo ...
- Headwinds For Ecommerce: Brands Face Uncertainty Moving Into Q2Consumers are spending on essentials, but not so much on luxury good ...
- Metrics Mashup: How Ecommerce Verticals Performed In Q1Home goods marketers saw 218% of their customer acquisition costs repaid ...
- LinkedIn Earns MRC Accreditation For Video Ad MetricsLinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- Apple Rebrands Advertising Business To Apple AdsApple dropped "Search" from Search Ads and rebranded its ad business ...
- Microsoft Copilot's AI-Driven Monetization For AdsPublishers now have access to a tool that monetizes ads in Copil ...
- Uber Advertising Strategizes About Attention, Big Bites In CarrotsA study showed lift metrics produced the most surprising numbers. Ads view ...
- GAI Search Will Decide What Customers NeedBrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day ApproachesAdvertisers need to understand the importance of this cultural shift toward ...
- Similarweb Acquires The Search MonitorThe companies have independently supported data, optimization and advertising and together ha ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always EasyMarketers are able to report open rates and click-throughs to their leader ...
