Tag results for "metrics"
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- Push For Profit: Seven Metrics For Tracking The Success Of NotificationsOpen rates, clicks and conversions are some of the main measurements, Moenga ...
- Consumers' Willingness To Share Data DeclinesHolding on to consumers once they land on a retail or ...
- Opt-Out Spike: Why Email Unsubscribes Rose In 2024The increase in unsubscribe and bounce rates was driven by everything fr ...
- Cost-Per-Acquisition Watershed Moments Key For Performance MarketingThe cost to acquire new customers may require an adjustment in ...
- The Next Generation Of The Marketing Mix ModelFormer Dentsu, Kantar, and Nielsen executives who now work at a start ...
- IAB Resurfaces Push For Responsive AdsThe Interactive Advertising Bureau is pushing for the industry to move towa ...
- Gartner Maps Process To Teach GAI About BrandsMany marketers struggle to adopt the technology and possible use of ...
- AI Agents Fuel Disconnect Concerns Between Brands And ConsumersThere are concerns that brands could become completely disconnected from consumers usi ...
- Hearst UK Chooses Brand Lift Measurement PlatformBrand Metrics technology will be integrated across multiple Hearst titles. ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A MinuteNielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- Super Bowl Metrics: The Eagles Drew Big Increase In Advance ReadershipThe Super Bowl drew intense interest online in the days leading ...
- Do Super Bowl Scores Affect TV Ad Performance?Do advertisers get the attention they paid for when the big ga ...
- Vertical Velocity: How Ecommerce Sectors Fared In 2024Home goods was first in average order rate and revenue per custome ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%Out-of-home viewing is important for sports and live event programming - especial ...
- AI Search Riddled With Challenges - Measurement, Data PrivacyA recent study finds 55% of marketers are concerned about data privac ...
- Uber's App Could Soon Look More Like Google Maps With AdsPALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Streaming 2024: Fewer Core Apps In U.S. HomesThere were an average 3.9 apps per U.S. home in Q3 02 ...
- Deep Channels: Email, SMS And Push Drive Ecommerce SalesAutomated emails generated 29% of sales while making up only 1.5% ...
- Metrics Hunting: Behavioral Emails Now Outpull All OthersBehavior-based messaging mostly tops journey-based for the first time, MoEngage reports. ...
- Search Heads Into Multiverse UniverseBrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- SCOTUS Turns Away Meta In Battle Over Inflated Ad MetricsThe Supreme Court won't hear Meta's appeal of a ruling that requir ...
- AI Driving Growth In Invalid Online Traffic, Email SpamDoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- How Freedom Furniture Used AI To Increase Time On Site, AOVOpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data SignalsThe Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Pivoting To Performance KPI Management Draws On DataA pivot in thinking took a Seoul-based company in another direction wi ...
- Email's Happening, Now With 4.48B Users Across The GlobeThere are now 4.48 billion email users worldwide - and that shou ...
- Predicting Anti-Algo In Advertising Will Rise In 2025What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- SCOTUS Shouldn't Intervene In Meta Fraud Suit, Advertisers SayTwo Meta advertisers are asking the Supreme Court to leave in pla ...
