- Snapchat Launches On Apple Watch
MediaDailyNews, Colin Kirkland - Thursday, June 5, 2025
Snapchat is bringing its mobile-first social media platform to Apple Watch use ...
- Apple AI Mobile Referral Traffic Could Shake Google To Its Core
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
Apple hosts its Worldwide Developers Conference next week. For advertisers this mea ...
- Quick-Response Social Content: AT&T Leverages Its Partnership With NBA Superstar
Marketing Daily, Danielle Oster - Tuesday, June 3, 2025
The company shared a video from Shai Gilgeous-Alexander's mother, Charmaine, in respon ...
- Google-Backed AI Startup Focuses On Personal, Not Personalization
Data & Programmatic Insider, Laurie Sullivan - Monday, June 2, 2025
Glance, backed by Google and InMobi, launched a platform for AI-driven commer ...
- Warby Parker's New Phone Tool Provides Instant Frame Recommendations
MAD, Steve McClellan - Thursday, May 29, 2025
Developed with Stagwell's Kettle, the companies call it a first-of-its-kind technology a ...
- Microsoft Rolls Out AI Assistant To Xbox Game Play
MediaDailyNews, Colin Kirkland - Wednesday, May 28, 2025
Copilot, Microsoft's AI assistant, has already begun transforming its ad business. No ...
- Ted Danson Returns For Consumer Cellular, Joined By Golfer Fred Couples
Marketing Daily, Danielle Oster - Tuesday, May 27, 2025
The campaign focuses on how much audiences can save by switching ...
- Google Defeats Rumble Antitrust Suit
MediaDailyNews, Wendy Davis - Tuesday, May 27, 2025
Conservative video platform Rumble's antitrust claims against Google fell outside the four-ye ...
- Decentralized Search Engine Gives Advertisers An Abundance Of Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 13, 2025
When Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Scuderia Ferrari, IBM Reimagine AI App, Data Experience
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 milli ...
- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- TV's Advertising Power Is Still Fading, Study Finds
Research Intelligencer, Robert Williams - Wednesday, April 30, 2025
Ad recall and viewer engagement have reached new lows in today's second-screeni ...
- AT&T's 'The Walk' Celebrates Connected Learning Center Graduate
Marketing Daily, Danielle Oster - Monday, April 28, 2025
The Walk" tells the story of Gia Duarte, whose stint at ...
- Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial
Performance Marketing Insider, Laurie Sullivan - Thursday, April 24, 2025
Perplexity CEO Aravind Srinivas said divesting the Chrome browser from Google wou ...
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 16, 2025
For years, the ad industry spoke about "the year of mobile." Combi ...
- What Yodel Does For Mobile, Why NP Digital Acquired It
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 9, 2025
An understanding of tracking and the ability to funnel data are ...
- Why Amazon, AppLovin Made Surprise Bids For TikTok
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 2, 2025
Forrester Principal Analyst Kelsey Chickering said "TikTok without its algorithm is li ...
- Study: Health Brands Dominate Mobile 'Breakthrough Moments'
Marketing Daily, Les Luchter - Monday, March 31, 2025
Four OTC brands' mobile campaigns were celebrated by InMarket for high click-through/engageme ...
- Verizon Value Hires Mary Sagripanti Away From Amazon As CMO
Marketing Daily, Danielle Oster - Monday, March 31, 2025
The move followed the departure of former CMO Cheryl Gresham in Februa ...
- AT&T 'Guarantee' Campaign Extends To Famously Unpredictable March Madness
Marketing Daily, Danielle Oster - Monday, March 24, 2025
The longtime March Madness sponsor's campaign features some 10 college and N ...
- AI Predicts Gaming Behavior And Retention Rates
Data & Programmatic Insider, Laurie Sullivan - Monday, March 24, 2025
A report identifies trends and patterns expected to shape the gaming a ...
- LSU Tigers Star Flau'Jae Johnson Drafted For Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, March 20, 2025
The new partnership will include Johnson using the Samsung Galaxy S25 Ult ...
- Pedro Pascal Deals With Heartbreak In AirPods 4 Spot Directed By Spike Jonze
Marketing Daily, Danielle Oster - Thursday, March 20, 2025
The cinematic spot, which opens on a melancholy Pascal, promotes the AirPo ...
- Discord To Launch Video Ads On Mobile
MediaDailyNews, Colin Kirkland - Thursday, March 20, 2025
Discord is bringing video ads to mobile devices starting in June 202 ...
- TikTok Reminds Teens To 'Wind Down' At 10 PM
MediaDailyNews, Colin Kirkland - Wednesday, March 12, 2025
"This is a full-screen takeover with calming music to help teens rel ...
- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- Google Project Taara Powers Access To Internet Using Beams Of Light
Performance Marketing Insider, Laurie Sullivan - Friday, February 28, 2025
Google engineers have been working on a new project that could enab ...
- Popups Crop Up: Mailchimp Overhauls Its Opt-In Forms For Mobile Use
Email Insider, Ray Schultz - Thursday, February 27, 2025
The revamp is powered by Amped, a recent Mailchimp acquisition. ...
- Venus Williams, WeWard Team To Highlight Walking Benefits
MAD, Fern Siegel - Wednesday, February 26, 2025
Americans rank the lowest in daily walking compared to other developed nati ...
- Retail Media Ad Impressions Surpass 75B
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
Some of the fastest-growing retailers in retail media ad impressions during t ...