Tag results for "performance marketing"
- Dos Equis Connects To Music, Performance, Hispanic CultureSome 92% of Hispanic music listeners say music connects them to the ...
- Creative R&D: Brands Struggle To Measure ValueEmail will help lead the way, as it has done in t ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The BrandFirst-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Microsoft Exits Russia, Boosts Investment In SwitzerlandMicrosoft announced a $400 million investment in Switzerland to build out ...
- Mastercard Has Front-Row View Of How Fast Performance ChangesMastercard sees all types of consumer purchases, giving it connections to consume ...
- Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROIThree former Microsoft employees have built tech that breaks out numbers ...
- AI Turns Search Engines Into 'Yellow Pages'Search engines are on their way to becoming the Yellow Pages f ...
- WPP Gives InfoSum A PushWPP Group and media are making big changes through AI and da ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- McAfee CMO: Tips To Improve MMM PerformanceCMO Stephanie Fried wanted to blur the lines between real and fa ...
- Microsoft Reportedly Blocks 'Palestine' Emails, Fires EmployeeA Microsoft company spokesperson acknowledged the protest and email to MediaPost, b ...
- Google Makes 'Biggest' Update To Smart BiddingThe same business bidding for ad space can now also open b ...
- Napster Returns To Spotlight As New AI CompanyIf you've been following distributed networks, this GAI story became really interesti ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public CommentThe IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- AI Influences Brandtech Group's Focus On Decarbonization Across AdvertisingThe Brandtech Group has made a "major" investment in emissions data speciali ...
- Performance Media Takes Center StageAs we head into upfront season, there's a reason you're hearing t ...
- From Elite Athlete To Marketing Leader- How This TAG Heuer Pro Keeps TickingHow does a former professional athlete become the marketing force behind o ...
- Perion Acquires Advanced AI Company For About $65MThe acquisition of Greenbids expands Perion's addressable market with the ability ...
- Microsoft Lays Off Thousands, Then Announces AI PartnersThe layoffs - which impact thousands of Microsoft employees across the compa ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To InflationA Gartner study found 59% of CMOs reported having an insufficient budg ...
- Decentralized Search Engine Gives Advertisers An Abundance Of DataWhen Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Google Search, Chrome, Android Scams Thwarted By AIGoogle on Thursday began sharing how it uses AI to fight intern ...
- GAI Performance Jumps For Media Buyers On The Open InternetPubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Google Agrees To Fund Three Nuclear Energy SitesAI, online ad serving, media buying, and search require a substantial amou ...
- Shopify Moves AI Assistant To Reasoning For MerchantsShopify's AI-powered commerce assistant Sidekick has entered a phase of advanced multist ...
- Google Introduces 'Deep Think' And Agentic SearchHow deeply an AI model can think depends on decisions made ...
- Apple May Move AI Search Into Browser As Challenges To Google Deal MountAmid the fallout from Google's monopoly search trial, Apple is considering integrati ...
- Google Updates AI Mode As Advertising Goes AgenticGoogle announcements today around AI Mode include addition of products and pla ...
- Scuderia Ferrari, IBM Reimagine AI App, Data ExperienceScuderia Ferrari HP redesigned its mobile app to bring nearly 400 milli ...
- Mastercard Builds AI Agents, Lets Consumers Use Tokens To ShopMastercard is working with Microsoft and other AI companies to give agent ...
