Tag results for "research"
- CDP's Under The MicroscopeMarketer interest in CDPs continues to accelerate. In the first half ...
- Apple AI Mobile Referral Traffic Could Shake Google To Its CoreApple hosts its Worldwide Developers Conference next week. For advertisers this mea ...
- Is Cord-Cutting Hurting Everyone? Not ExactlyFox Corp. posted an eye-opening 5% gain in the most recent fir ...
- Creative R&D: Brands Struggle To Measure ValueEmail will help lead the way, as it has done in t ...
- Milieu Insight Taps UM Vet Griffiths To Help Guide Its US ExpansionMilieu said Griffiths' experience in developing marketing accountability systems and blending te ...
- Pinterest Preps For A 'Digital Detox' SummerJoss & Main leans in to the Pinterest trend with a seri ...
- Digital Sweep: That's Where Marketing Dollars Are GoingEmail is the only owned and earned channel to see an increa ...
- More News Influencers Join Bluesky, But X Still Dominates The ConversationThe share of news influencers with Bluesky accounts more than doubled ...
- Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep UpFrom collagen mocktails to red-light facials, Gen Z is blending wellness, beau ...
- 'Trust' In News: TWC, BBC, PBS, Forbes, ESPN Have ItThe Weather Channel has a +49 "trust" score, followed by the BB ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- Meta Splits Its AI Team Into Two UnitsMeta has decided to divide its AI team, forming two separate uni ...
- AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?OpenAI's latest ChatGPT model disobeyed human instructions to shut down during ...
- Trader Joe's, Patagonia, Costco, Toyota Soar In Brand ReputationIn a year of rising prices, shoppers reward brands that feel li ...
- Streaming Bundling A Top Consumer Priority - But Is ESPN Streamer Too Pricey?Nearly 70% of respondents in a new consumer study said they we ...
- SMB AI Tilt: They Are Using It For Email And Other FunctionsSmall businesses have slowed their AI use, two separate studies find. B ...
- ASICS Signs Felix, The Original Brand InfluencerThe fluffy white dog reps the athletic brand's commitment to getting huma ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This YearA Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- Havas, YouGov Disclose 'Major Evolution' In Data DealThe expansion boosts the number of international markets covered to 30 a ...
- Automotive National TV Spending Drops Nearly 24%Sports-related programming accounted for over 71% of the auto industry's total nation ...
- Poll: Americans Put 'Life Goals' On Hold Amid Economic Worries75% of those surveyed said their plans to buy a home a ...
- Google, DOJ Blind To Remedy That Would Create Index For Search, BusinessesThe consortium, intended to facilitate the creation of search engines and redu ...
- DoubleVerify Sues Adalytics, Jury Trial DemandedThe lawsuit follows a comprehensive analysis by the Media Rating Council asserti ...
- Performance Media Takes Center StageAs we head into upfront season, there's a reason you're hearing t ...
- COMvergence Appoints Ron Pullem As Head Of Advertiser RelationshipsPullem is based in Tokyo and brings 30 years of global med ...
- Apple, Google, Microsoft Still Most Valuable BrandsKantar's BrandZ ranking reveals that food, personal care and alcohol brands a ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- It's The Anticipation, Stupid"This is unusual. Approval usually doesn't decline for economic reasons until unemployme ...
- Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' RisingNew Street Research modeled Netflix's fill rate at around 45% for 20 ...
- New Benchmarks Show CMOs Struggling To Do More With (Even) LessReports from Deloitte and Gartner show that inflation, tech disruption, and AI-driv ...
