- Apple AI Mobile Referral Traffic Could Shake Google To Its Core
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
Apple hosts its Worldwide Developers Conference next week. For advertisers this mea ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- Why Mac Became So Special To Lenovo's Global SEO Lead
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 4, 2025
If you could imagine Mac, the chatbot designed by Donna Bedford, glob ...
- Conductor AI Launches To Support How Engines Speak On Behalf Of Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 3, 2025
"We're about to go through the biggest change since the start ...
- Google Slammed By News/Media Alliance
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
One SEO change from Google has cost a coupon site publisher "te ...
- Costs Of Google Ads Rise As Conversions Improve
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 20, 2025
Google Ads are seeing improved conversion rates despite rising costs across near ...
- Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
Performance Marketing Insider, Laurie Sullivan - Monday, May 19, 2025
The consortium, intended to facilitate the creation of search engines and redu ...
- Google Search Up 49% One Year After AI Overviews Launch
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
One year after Google released AI Overviews, BrightEdge published data showing tot ...
- Is 'MUM' Google's Term For Future AI Organic, Paid Monetization?
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multita ...
- Meta Launches AI Search App Independent Of Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 29, 2025
The launch of its stand-alone AI app, which includes a Discover fe ...
- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- Media Agency MissionOne Acquires SEO Agency Growth Skills
MAD, Steve McClellan - Friday, April 11, 2025
It's the first acquisition by MissionOne the new media agency unveiled ...
- GAI Search Will Decide What Customers Need
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
BrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- What Yodel Does For Mobile, Why NP Digital Acquired It
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 9, 2025
An understanding of tracking and the ability to funnel data are ...
- GAI Gets Hot, But Hallucinations Cooling Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 8, 2025
Generative AI digital customer experiences are promising, but hallucinations remain a challen ...
- Fake Semrush SEO Scam Hits Google Ads
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
A new phishing campaign is targeting SEO professionals with malicious Semrush Goog ...
- Survey Details Digital Salaries, What Influences Annual Pay
MediaDailyNews, Laurie Sullivan - Monday, March 24, 2025
Global survey results from NP Digital were broken out by region a ...
- AI Agents Fuel Disconnect Concerns Between Brands And Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, March 3, 2025
There are concerns that brands could become completely disconnected from consumers usi ...
- Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 25, 2025
The online learning platform, which helps students understand homework, has filed ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, Targeting
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Conversational interactions that create dialogue between a consumer and chatbot or ...
- Google Ads: Is Declining Quality Intentional?
MediaDailyNews, Laurie Sullivan - Wednesday, February 19, 2025
During the past year or two Google's results have declined, according ...
- Search, AI Engines Take On Specific Roles
MediaDailyNews, Laurie Sullivan - Thursday, February 6, 2025
Search behavior varies significantly based on the type of information required, a ...
- Google Search Wacky Rankings Closely Watched
Performance Marketing Insider, Laurie Sullivan - Friday, February 7, 2025
It's not some nefarious, underhanded trick to float older content to t ...
- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent Questions
MediaDailyNews, Laurie Sullivan - Friday, January 31, 2025
More than a quarter of search queries with eight or more wor ...
- AI Search Riddled With Challenges - Measurement, Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A recent study finds 55% of marketers are concerned about data privac ...
- Perplexity AI Engine Reportedly Made Bid To Merge With TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2025
If Perplexity merged with TikTok, it would give the company access ...
- Google Ties AI With Trust Scores To Identify, Validate False Information
Performance Marketing Insider, Laurie Sullivan - Friday, January 17, 2025
Fake locations and illegal listings have become a problem for Google Busine ...
- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- Amazon To Enforce Title Requirements For Product Listings
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 14, 2025
Amazon has made significant changes to its product title listing policy a ...
- Google: AI Kills SEO On Path To Artificial Superintelligence
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2024
Artificial intelligence will replace the need for search engine optimization in 202 ...