- E.L.F. and NWSL: A Power Play for Gender Equity
CPG Insider, Sarah Mahoney - Friday, March 7, 2025
The beauty brand's latest sponsorship reinforces its mission to "level the playi ...
- UConnic Blonde: Madison Reed, Paige Bueckers Change The Game
Marketing Daily, Sarah Mahoney - Friday, March 7, 2025
The beauty brand celebrates the basketball phenom with her very own sha ...
- Apple Criticized For Removal Of International Women's Day From Calendar
Marketing Daily, Danielle Oster - Thursday, March 6, 2025
The online criticism follows rival Google facing backlash last month over simil ...
- Mattel Releases Barbies For International Women's Day
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 6, 2025
As of today, there seems to be a lack of brands activati ...
- How This Hooters' Marketing Exec Is Feeding The Dream
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 6, 2025
From Hooters Girl to marketing leader! Fresh out of high school, Melis ...
- Serena Williams To Help Craft Visual Identity For WNBA's Toronto Tempo
Marketing Daily, Danielle Oster - Wednesday, March 5, 2025
With an ownership stake in the team, the tennis legend will he ...
- Hyundai Santa Fe Chosen Women's Worldwide Car Of The Year
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2025
The award aims to recognize the best vehicles of the year a ...
- Billboard Touts Lushi Eggs, 'Fertilized, Not Scrambled'
Marketing Daily, Les Luchter - Monday, March 3, 2025
A 42-foot-tall photo of dating show hunk Stefen D'Angelica promotes the fertili ...
- How The Economic Blackout May Bruise Brands
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 27, 2025
Today's "no buy" movement is meant to pressure companies on DEI policie ...
- The Bold Adventures Of Rivian's Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 20, 2025
What is your greatest adventure so far? Denise Cherry, Rivian's VP ...
- Nike Taps Kim Kardashian To Launch NikeSkims
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2025
The company hopes Kardashian's shapewear magic can reignite women's enthusiasm for worko ...
- This Kia Exec's Movement That Inspires
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 12, 2025
When is the last time you stepped outside of your comfort zon ...
- Womanizer Accuses NASCAR Of Sexual Double Standards, Drives OOH Push
MAD, Fern Siegel - Tuesday, February 11, 2025
A mobile billboard will circle Daytona International Speedway on Feb. 12. Othe ...
- New Publicis Offering To Help Clients Invest In Women's Sports
MAD, Steve McClellan - Tuesday, February 11, 2025
It's called Women's Sports Connect (WSC) and creates opportunities across media, conten ...
- Nike Returns To Super Bowl With All-Star Cast
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 9, 2025
The voiceover by Grammy-winning rapper Doechii calls out some of the limitatio ...
- Can You Hear Her Now? How This Verizon Exec Is Dialing Into Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 5, 2025
To all the working moms out there-have you cracked the code ...
- How This Paramount+ Data Pro Makes It Work
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 29, 2025
Did you ever land your "dream job" only to discover it wasn ...
- White House Erased Women's Health Info, TheSkimm Hit Undo
Marketing Daily, Sarah Mahoney - Thursday, January 23, 2025
By rescuing deleted government resources on reproductive health, theSkimm reinforced its missi ...
- Make America Wayback Again
Red, White & Blog, Joe Mandese - Friday, January 24, 2025
TheSkimm did it. Wouldn't it be great if others followed its le ...
- How This Kenvue Exec Is Shining A Light On The Beauty Industry
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 22, 2025
Have you ever felt overlooked or unseen? Kenvue's Joy Ogunneye knows th ...
- How This JPMorgan Chase Exec Continues Making More Of What's Hers
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 15, 2025
What's the biggest challenge you've ever faced? For JPMorgan Chase's Annie Stickne ...
- Citing Surveillance Fears, Women's Group Praises FTC Settlements
MediaDailyNews, Wendy Davis - Thursday, December 26, 2024
"Data brokers' continued collection and sale of people's personal information, such ...
- Kimberly-Clark Tackles Down-There Accidents With 2 Campaigns
Marketing Daily, Les Luchter - Monday, December 23, 2024
Actress Katherine Heigl discusses "the coughing fit panty blitz" and the "gigg ...
- Why This Michaels' Exec Continues Doing Everything To Create Anything
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 8, 2025
What gives your life purpose? For Liz Beerbugglin, it's the small, meaningf ...
- Why Walking In This Stiletto Collective CEO's Shoes Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, December 11, 2024
What's your work/life philosophy? For Ly Tran, intrepidity is at the t ...
- Women's Sports Sees 200% Media Investment Gain: Horizon
Advanced TV Insider, Wayne Friedman - Wednesday, December 4, 2024
Overall U.S. TV viewership of women's sports is up 81% over t ...
- BTS REWIND: How This Tenore Exec Continues To Make The Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 3, 2024
I had the pleasure of talking with Natalie Gomez, formerly Guzman, ...
- BTS REWIND: Why This Hallmark VP Cares Enough to Do the Very Best
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 8, 2021
Alexis Kerr is proof that great things can happen when you perseve ...
- 'Embrace Traditionally Taboo Content': Improving Health Marketing To Women
Marketing Daily, Les Luchter - Tuesday, November 19, 2024
Other best practices cited in ANA's SeeHer report: "Show women's mental heal ...
- Dove Celebrates Quirks And Beauty Of Older Women
Mad Blog, Barbara Lippert - Friday, November 15, 2024
"Beauty Never Gets Old" showcases an array of women whose confidence ...