Fox Corp. posted an eye-opening 5% gain in the most recent first quarter to about $2 billion in linear affiliate revenue, a number that has been trending higher.

Sony Pictures Television, producer of the biggest original syndicated game shows - "Jeopardy" and "Wheel of Fortune" - has inked distribution deals with Hulu, Disney+ and Peacock.

Layoffs come amid heightened business concerns over AI. What does this have to do with entertainment marketing? Savings - anywhere you can get it.

Netflix, not surprisingly, was a strong factor. It had 10 of the top 20 shows, and posted 32 of the 110 overall shows surveyed.

Amazon Prime Video now gives marketers access to "show-level" reporting including impressions, CPMs, and content adjacency.

Up and comers? TikTok and Spotify could be next. Tools for strong content recommendations and program discovery are on the way.

Since 2021, one of Netflix's main marketing pushes is with its 'Tudum' fan events. On May 31, 2025, it will hold another live event - to be streamed on Netflix, hosted by performer Sofia Carson.

Under financial stress, legacy TV-network focused media companies could see consolidation that will result in fewer players bidding on sports deals of all types.

Worsoff said "The American" is not intended to be "mean-spirited" but instead to celebrate what it is like to be an American. Worsoff is Canadian.

The total streaming cost from seven major platforms, Guggenheim Securities says, would be $94.93 - compared to a legacy pay TV provider-based package at $99.97.