Goodby Silverstein Ad For Cheetos Wins Addys' Best Of Show Award
- by Steve McClellan @mp_mcclellan, Yesterday
A campaign from Goodby Silverstein & Partners for Cheetos (“The Other Hand”) was named “Best of Show” at the 2025 American Advertising Awards (the Addys), sponsored by the American Advertising Federation.
The winners were announced at a gala held in Pittsburgh Friday night as part of AAF’s ADMERICA annual conference. The event was hosted by Nina Parker (TMZ, E! News).
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“The Other Hand” campaign notes how “99% of people eat Cheetos with their dominant hand. Using your other hand? It’s a Cheetos thing.”
It’s the second time in the past three years that work for Cheetos from Goodby has taken home “Best of Show.”
“Competition in the Addys gives us a chance to see how we stack up against the best in the business,” said Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO who served as the Competition Chair for this year’s awards.
Other notable campaigns recognized at this year’s awards gala included:
Special Judges Awards to Rise and Shine & Partners for “Supercuts Real Dumb Coupon” for Regis Corporation; Goodby Silverstein & Partners for “Ask Dali” for the Dali Museum; and BBDO Worldwide for “Tail Orchestra” for Pedigree.
Three Mosaic ADDYs for work that exemplifies a spirit of diversity and inclusion were presented to Whiskey Design for its “Artisan Remix Can Series” for Vine Street Brewing; Cannonball, for the “Superhero Project” for Superhero Project; and Harris Media Company for “When We Got the Call” for the LifeCenter Organ Donor Network.
Work from BYU AdLab for Crayola (“Ink Up, Wash Out”) was named “Best of Show” winner in the Student portion of the competition.
More on this year’s winners can be found here.
